Forget "Learn More," Here are 15 Button Text Alternatives
When visitors come to a landing page on your website, what action do you want them to take next? If visitors don't know what to do after getting to your website, they'll probably just leave (booooo!). That’s not what we want! Don’t worry because this is where a great call to action (CTA) comes into play.
Your call to action doesn’t have to be big. It may just be signing up for a newsletter, prompting people to download a PDF, or getting them to contact you. Whatever it is, you need to somehow make it enticing.
Enter the mighty CTA button text. Great button text can add that something special to a web page — but how many times have you gotten to the bottom of a page just to see the same old "learn more?" You need a CTA that gets people to do what you're asking them, fast. CTAs with a strong, personalized message perform exponentially better than generic ones like "learn more." So what can you do to create amazing calls to action that make people click?
Let’s Create Some Effective CTAs
Personalized calls to action are key. When thinking about what text to use for your CTA, think about what stage the customer is in their journey. "Learn more" may be appropriate when they are first finding out about your business or products, but after that, you want to include text that is relevant to their next step. Use your CTA to prompt them to schedule a free consultation, read a free chapter of your ebook, or sign up for your list to get a discount. People will take an action that they feel is relevant to them, so put some real thought into what CTA you choose for the page.
Next, make sure that the action you're asking them to take is simple to do, easy to understand, and has a payoff. The easier you make it for them, the more likely they are to take an action. Keep the text on the button to just a few words - short and sweet is always best. And make sure they know what they'll be getting when they click. A phrase like "get your free sample," will get people to click because they're getting something for free.
And finally, always strive to create a sense of urgency. Add the words "now" or "today" when appropriate, so that people feel like they need to take action immediately. If there’s a genuine deadline to your offer, create urgency with that button text so your visitors won't put off clicking.
15 Awesome "Learn More" Alternatives
Now that you understand why a great call to action is so essential, it's time to level up your CTAs. Skip the boring, generic "learn more" CTAs, and go for something a tad bit bolder, more urgent, or fun. Here are a few great examples.
Explore More, Discover More, or Find Out More - a few twists on the classic “Learn More”.
You in? - this is great for community-based or collaborative products or services. Want someone to take part in your online community? “You in?” is a great CTA.
I’m Ready - if you think that your visitors are ready to get started, prompt them to click ASAP!
Sign Up, It’s Free - If you have something free to offer, let them know with a CTA.
Try Us! - this no-pressure CTA lets people know that you're ready to let them give your services a no-obligation try.
Save My Seat - trying to get people to sign up for an event or webinar is tricky, but this CTA feels both personal and urgent. You saved a seat just for them, and they better grab it before it's gone!
Check Out Our Work - if you're ready to start building trust with the visitor and have a portfolio of work to show off, use this CTA.
Let's Work Together - your brand prides itself on collaboration between your team and the client. Let your potential clients know that with this CTA.
Get It Free - this CTA works well if you want people to sign up for a free PDF download. Once you get them in the door, it's easier to build trust and move them to yes.
What's Next? - this CTA creates a little mystery around what the next step in the process is, so curious people will click.
Sign Me Up!, Yes, I need that!, or I want that!- this CTA feels personal, fun, and easy. It implies that there's very little work involved in signing up.
Send Me the Goods - this CTA works perfectly for freebies on your site.
Let's Do It! - here's a bold and catchy CTA that makes clicking sound like fun!
Start Making a Difference - if you're looking for volunteers or people to help out towards a cause, this CTA will work for you.
Shop Now or Buy Now- so you've convinced the buyer that you have the products for them. Prompt them to get shopping right away!
If you're struggling to come up with creative and effective CTAs, don't worry. A professional copywriter can help you make the most of your CTAs. Contact me to see how our copywriting services can help give your business a boost!